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Popular musician, Davido reveals that he was instrumental in chasing Hennessy out of the Nigerian market as he reveals how he grew Martell’s GDP in Africa.
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In a recent interview, Davido, who’s the brand ambassador to the beverage company Martell, discussed how his influence had been beneficial for the company.
According to him, he alone had increased the GDP of the company to 22% in Africa.
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With his influence, many people began choosing Martell over Hennessy, and he noted that he practically chased Hennessy out of Nigeria.
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His words …
“When Martel came, I grew Martel’s GDP in Africa over 22%. That’s one individual doing that. That’s not like 10 artists doing that. Basically, I chased Henessey out of Nigeria. Go to the club, it’s hard to see a Hennessey bottle. It’s all Martell. I got called by the boss; he flew me out on the Martell Jet to Cognac in France and he sat me down and we structured the whole deal. They gave me my own bottle. I got a percentage in a bottle now. There’s influence”
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Reactions have followed …
@Davxtar said: “He chased Hennessy out of Nigeria but e no fit chase zino album from #1”
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@michaelwale_ commented: “That’s real influence right there. It’s safe to say Hennessy is for brokies”
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@NuJhayhne queried: “must he always lie to prove a point? like wetin be this bros gain as he dey always drop lamba?”
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@AfrokonnectNG commented: “He is not lying though, Martell is everywhere now because of Davido”
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@iamcurious00 wrote: “Na because Hennessy cost pass Martell. He no chase anything the economy touch everybody.”
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@_dchairman said: “Otunba lamba don start again very soon he go say na him comot sportybet and introduced stake”
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Watch video below …
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“I chased Hennessy out of Nigeria, it’s hard to see a Hennessy bottle in Nigerian clubs now”
– Davido pic.twitter.com/RjJqFsPppr
— BASITO (@itzbasito) May 15, 2025
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