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Tragedy struck the online beauty community as 23-year-old Mexican influencer Valeria Márquez was shot dead while live-streaming on TikTok.
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The fatal incident occurred on Tuesday inside the beauty salon where Márquez worked in Zapopan, Jalisco. According to authorities, the attack is being investigated as a possible feminicidio, a femicide.
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Márquez, who was known for her vibrant beauty and makeup tutorials, was interacting with fans during a livestream when she appeared to respond to someone calling her name.
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She was seen holding a stuffed toy and reportedly expressed discomfort over a previous visit from someone who had come bearing an expensive gift while she was absent. Moments later, she muted the stream, and gunshots rang out off-camera.
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The video ended abruptly after an unidentified individual was seen picking up her phone, their face briefly captured on the stream. Authorities have yet to name a suspect, and no arrests have been made.
The brutal demise has reignited outrage over violence against women in Mexico, a country where an estimated 10 women are killed daily, according to rights groups. Activists and fans have taken to social media to mourn the influencer and demand justice using hashtags such as #JusticiaParaValeria and #NiUnaMenos.
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As investigations continue, prosecutors in Jalisco have called for the public’s help in providing information that could lead to the apprehension of the perpetrator.
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Watch the video below …
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ADVERTENCIA: contenido fuerte no apto para menores
La influencer Valeria Márquez fue 4sesin@d4 en su propio salón de belleza en #Zapopan. Lo más alarmante: había transmitido minutos antes por TikTok su temor ante un extraño “regalo costoso”.
La Fiscalia Jalisco ya investiga el… pic.twitter.com/eOmmRKeDEN— El Hidalguense Digital (@HidalguenseDg) May 15, 2025
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