Ghanaian rapper Sarkodie has said Nigerian artists enjoy greater financial support from billionaires and business executives than their Ghanaian counterparts.
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Speaking on a recent episode of the When We Sit podcast, the rapper said many Ghanaian musicians pursue their careers without significant financial backing from local business executives.
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According to Sarkodie, Nigerian businessmen are more willing to support and invest in musical talent, giving Nigerian artists a financial advantage in the African music industry.
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“What Ghanaian artists do is organic. I give a business plan, even with that it is hard to get some people to come in. But in Nigeria, I think they take a lot of risk, most of the rich people with money, take a lot of risk to put their people on. If I breakdown what it takes to do the O2 Arena, you will freak out, but then we still have to do it,” he said.
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He recalled meeting Nigerian billionaire Tony Elumelu and said he was surprised by the amount Elumelu disclosed he was investing in a Nigerian artist whom Sarkodie believes represents the future of Afrobeats.
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Sarkodie added in part …
“I met Tony Elumelu in a suit store in London. He remembered booking me for his bank’s end-of-year party. He said he’s supporting a Nigerian artiste he believes is the future of Afrobeats. The amount he’s given to the artiste is huge. Ghanaians don’t have that.”
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The rapper urged wealthy Ghanaians and business executives to emulate their Nigerian counterparts by investing in local artists and providing financial support to help grow Ghana’s music industry.
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Watch video below …
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