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Notable singer, Davido puts a call to Martell Organization during his livestream with the content creator, Carter Efe, asking them to give Carter Efe an endorsement deal, and they agreed immediately.
The former skit maker recently had the talented singer, Davido on his livestream on Twitch.
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Davido pitches for Carter Efe’s endorsement
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During the stream, Davido placed a call to Lanre Odutola, Martell’s Global Marketing Manager, asking him to give Carter Efe a Martell endorsement.
The man immediately agreed to Davido’s request, prompting shouts of disbelief from Carter Efe who couldn’t believe his luck.
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Carter Efe appreciated the man, but the Martell Marketing manager informed him that it was all Davido’s idea
“Na obo dey run am,” he said.
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Check out reactions …
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@popecruz said: “OBO NA BABA FR! ❤️😭 Davido crashed Carter Efe’s Twitch stream and changed lives forever! Called Martell on live to lock in a massive ambassador deal for Carter, Davido’s heart of gold on full display Who’s rewatching the highlights? #CarterEfe #Davido #TwitchLegend #30BG”
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@probernard_02 remarked: “Peller go dy one place dy cry for him failded stunt 😂😂”
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@DbPragmatic stated: “Davido always committed to lifting others.
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OBO is staying true to his philosophy, “We grow by lifting others”
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Watch video below …
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Davido called the Martell organization on stream and asked them to make Carterefe an ambassador and they agreed immediately. Deal done 💰🤯 pic.twitter.com/rYaVivh9MV
— Twitch Naija (@Twitchnaija) December 17, 2025
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