“Who made the rules?” – Iyabo Ojo slams critics, backs actors dancing to promote their movies

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Nollywood actress Iyabo Ojo has reacted to the ongoing discussions surrounding actors and actresses dancing on social media to promote their movies.

The issue has continued to divide opinions within the Nigerian film industry, with top stars expressing different views.

“Who Made the Rules?” – Iyabo Ojo Questions Critics

Taking to her Instagram page, Iyabo Ojo questioned the idea that there are fixed rules on how movies should be promoted.

According to her, no one owes anyone an explanation on their marketing strategy.

She stated that jealousy often fuels unnecessary criticism in the industry.

“2026 Ain’t for Talkers, It’s for Doers” – Iyabo Ojo says

The actress encouraged her colleagues to focus on results rather than opinions.

She advised them to adopt strategies that work best for them and allow others to succeed in their own way.

Iyabo Ojo wrote:

“Who made the rules? Nobody you gotta answer to.

2026 ain’t for talkers — it’s for doers.

Do what works for YOU.

Let others win their way.

You win yours. Period.

thereturnofarinzo

comingtoacinemanearyousoon”.

How the Movie Promotion Controversy Began

The debate became heated after filmmaker Kunle Afolayan, during the premiere of his movie, stated that he was not interested in earning ₦1 billion or ₦2 billion at the box office if he could not personally make at least ₦10 million from it.

He also criticized actors who dance on social media to promote their films.

Funke Akindele Fires Back

Reacting to Kunle Afolayan’s comments, actress and filmmaker Funke Akindele made it clear that she was not responsible for anyone’s progress or failure.

She urged him not to allow jealousy consume him, adding that the entertainment industry is large enough for everyone to succeed.

Omotola Declares Her Stand on Dancing

Veteran actress Omotola Jalade Ekeinde also joined the discussion, stating that she would not dance to promote her movies.

She described such a promotional style as unprofessional, stressing that a quality film should speak for itself.

However, she later shared a video of herself dancing while promoting her highest-grossing movie, sparking mixed reactions online.

See below;