Portable and Poco Lee set as Business Administration exam question in EKSU

Nigerian singer, Portable and celebrity dancer, Poco Lee have both been set as an exam question in Ekiti State University (EKSU).

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The music star and the hype man were featured a question for 400 Level students of Business Administration in the first semester of the 2021/2022 Academic session.

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A photo of the question paper for the course; ‘Marketing Research’ has been making the rounds on social media.

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The question reads;

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”1. (a) In December 2021. a new product called Zah-Zuh Herbal Drink was launched into the market by Portable and Pocolee Enterprises. After two weeks, the newly introduced brand encountered low patronage as a result of some issues including rivalry among the management of Portable and Pocolee Enterprises.

You have just been contacted by the company to conduct a thorough market research on the new product. Your report must include among other things, the six steps that can aid effective marketing research of the product.”

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See photo below:

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