Portable and Poco Lee set as Business Administration exam question in EKSU

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Nigerian singer, Portable and celebrity dancer, Poco Lee have both been set as an exam question in Ekiti State University (EKSU).

The music star and the hype man were featured a question for 400 Level students of Business Administration in the first semester of the 2021/2022 Academic session.

A photo of the question paper for the course; ‘Marketing Research’ has been making the rounds on social media.

The question reads;

”1. (a) In December 2021. a new product called Zah-Zuh Herbal Drink was launched into the market by Portable and Pocolee Enterprises. After two weeks, the newly introduced brand encountered low patronage as a result of some issues including rivalry among the management of Portable and Pocolee Enterprises.

You have just been contacted by the company to conduct a thorough market research on the new product. Your report must include among other things, the six steps that can aid effective marketing research of the product.”

See photo below: