Cubana Chief Priest tackles Cosmas Maduka over ‘Money na Water’ criticism

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Celebrity nightlife promoter and businessman Cubana Chief Priest has clapped back at billionaire Cosmas Maduka, Chairman of Coscharis Group, over the latter’s criticism of the popular phrase “Money na water.”

In a lengthy Instagram post, Chief Priest argued that while the older generation built wealth through factories, fleets, and real estate, today’s generation thrives on attention and visibility, which he described as “the new currency.”

He stated that in the digital age, what you don’t show doesn’t sell, stressing that attention now drives influence, relevance, and wealth creation.

Content, the new currency

According to him, content is not noise, it is digital equity, comparing social media engagement to factories that produced wealth in earlier decades.

Responding to Maduka’s remarks that he avoids events where people throw money around, Chief Priest said: “You used us to trend without paying us. Why must a billionaire pretend to use the toilet just to run away from an event?”