BBNaija season 10 to kick off July 26 with ₦150m prize for winner

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The 10th edition of Big Brother Naija (BBNaija) is set to premiere on July 26, 2025, with a record-breaking grand prize of N150 million.

MultiChoice Nigeria made the announcement during a press briefing on Wednesday, confirming that this year’s prize is the biggest since the reality show began in 2006.

Ebuka Obi-Uchendu will return as host for the new season.

Unlike last year’s ‘No Loose Guard’ edition where contestants auditioned and entered the house in pairs, the upcoming season will feature a fresh format. Physical auditions for this edition were held from May 16 to 18.

In 2024, Kellyrae emerged winner of the show, walking away with N100 million. He also made history as the first married housemate to win the competition.