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Nigerian singer Chimamanda Pearl Chukwuma, better known by her stage name Qing Madi, has compared the music industry’s profitability to that of the drug trade.
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In a recent appearance on the Tea With Tay podcast, the 19-year-old artist explained that a single performance can earn an amount equivalent to what an average Nigerian worker might make over a year or even several years.
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Madi revealed that her career in music has granted her financial independence, but she chooses not to showcase her wealth on social media, as she doesn’t want her public image to revolve around money.
“Earnings from music are on another level they’re like drug money. People may not fully grasp it… I don’t post my purchases online because I don’t want the media to define me by my wealth. I like to keep that private. But yes, I am financially well-off.
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“The typical Nigerian has a 9-to-5 job and might make around N500,000 a month, whereas an artist can earn N20 million from just one show. Music can be incredibly lucrative,” she said.
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Madi also suggested that the widespread love for music in Nigeria might be linked to the limited availability of therapy in the country, noting that many people turn to music for emotional support and a sense of escape.
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